web analytics

This consolidated video lesson contains 6 topics: (you may fastforward to the time stamp in parenthesis)

Marketing In Context (0:00)

Creating and Capturing Value (3:08)

Strategic Marketing Process (5:25)

Sustainable Competitive Advantage (Winning Unique Selling Propositions) (10:06)

11P Marketing Plan Template (24:00)

Market Segments (36:40)

Here is the Youtube link: