web analytics

Month: October 2024

Nokia: Best to Bankrupt to Billions: a B3B Story

This is a Trilogy, a B3B about Nokia. How it went from Best to Bankrupt and Back to Billions. Once upon a time, in a land not so far away was a brand named Nokia. For 13 years, a mirror confirmed she was the fairest of them all. Indeed she was the BEST in B2C (business to consumer). Nokia overtook Motorola in 1998 as the top mobile phone manufacturer, and lost this to Samsung in 2011. A series of strategic decisions resulted in the rapid decline of Nokia's