If you cant remember an idea or a concept, then you probably wont be able to use it when it matters. Mindmaps are one of the easiest and most commonly used tools to help recall and mastery. Here is why we need a Mindmap edition to master marketing concepts https://youtu.be/nddWzA8feJs Below is a demo mindmap video is a useful benchmark for marketing students: https://youtu.be/XgHDIDKuohc Student exercise: Z: Experience the benefits of organizing marketing concepts to make it easier to remember and refer to Y: For information to be useful, it has to be remembered and