Part 1Learning the ConceptsThe basic foundation for optimal marketing learning is a real understanding of the concepts. Here is a sample of concepts in Chapter 1 "Defining Marketing in the 21st Century" by Kotler and how this is best shared using the Primus format.  Primus Report Part 1 Concepts of 21st century marketing by bong de ungria de Remigio Joseph De Ungria Part 2ApplicationsPractical and useful learning is achieved when concepts are seen in recent, local examples. The leaning deepens when the concept is applied to