Management by Objectives.Something we heard a long, long time ago. Familiar but seldom practiced in the management world.Back to Basics or ABC or 101 is also a common management rah-rah. But ever heard of ZYX.Here is why MBO and ZYX from Remigio Joseph DeUngria

Marketing is like learning a foreign language.We should be able to learn how to translate it from "text" which we dont really understand well to our own internal words of "heart and mind". Here is how we translate Marketing Management's Course and Session Objectives for better learning for all. Translating Course and Session Objectives from Remigio Joseph DeUngria