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Month: August 2016

10 Step Marketing Plan- Comprehensive Guide, Template and Samples

This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)Step 5- What is the

Marketing Stethoscope: A Diagnostic Toolkit for Assessing Marketing Problems

The 4Ps of Marketing has long been widely used to represent a simple summation of the most basic marketing concepts.This 54P Marketing Stethoscope represents a paradigm shift in  marketing analysis and provides a systematic approach to tackling today's marketing challenges. Just as a doctor uses a stethoscope to initially diagnose a patient, this simple tool helps in getting to the heart of the problem. 54P Marketing Stethoscope and Diagnostic Toolkit: Paradigm Shift from Traditional 4Ps of Marketing from Remigio Joseph DeUngria Developed by Prof.

Transform with 14 Insights from Life as Sport with Dr Jonathan Fader and Dr Pedram Shojai

What Top Atheletes Can Teach Us About  How to Win the Game of LifeDistilled from the podcast and youtube video interview by Dr. Perdram Shojai, the urban monk:If you have 41 minutes, you can search for the podcast or click on the youtube link below.If you dont have time, here are the key transformative insights I got from listening to the podcast at least 5 times, and then finally getting my mind really involved by memorizing and visualizing what means most, to me and probably to you:14 TRANSFORMATION INSIGHTS:1. We

Survive and Thrive with 20 Year Hyper3 Marketing Plans

Creating your 20 Year HYPER3- Highly Personal High Performance Hyperlinked Marketing Plan? Congratulations! It shall be an insightful and inspiring experience for you. Please scroll through this entire blogpost first and then look through the several presentations. Strategic Marketing creates opportunities for those who expect and prepare for the inevitable change and wreaks havoc on those who dont. The 21st Century Filipino needs to survive and thrive these disasters of change.Strategic Marketing for the 21st century Filipino View more presentations from Remigio Joseph DeUngria Survive and Thrive!Prof.