10 Step Marketing Plan- Comprehensive Guide, Template and Samples
This is a useful guide for making a marketing plan. It emphasizes 10 key areas for consideration:Step 1- Primary Target Market (describe them demographically, psychographically and behaviorally)Step 2- Needs, Wants and Demands of the Primary Target Market (relate to Maslow's Hierarchy of Needs)Step 3- Competition and Competitive Position Map- Who are your direct and indirect competitors and how are you positioned against them (2 maps)Step 4- What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)Step 5- What is the