Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. This sample exam provides the students an experience and a sense of what will be asked during the exam, thus relieving some of the usual anxiety which accompanies such exercises. Students are reminded of  4 key points:The objective of the midterm exam is to encourage students to study the materials and lectures provided in the course. Good performance in the midterm exam is important to those who wish to earn a good grade

Visual models of marketing concepts enhance learning and amplify concept recall and mastery. Here are 2 versions of the top 10 concepts that define marketing in the 21st century.  The animation and the images are consistent with those used in the I Love Marketing model (Mastering Major Marketing Concepts). Marketing in the 21st Century by Prof. Bong De Ungria from Remigio Joseph DeUngria Marketing In 21st Century: A Visual Model from Remigio Joseph DeUngria

The objectives are non-negotiable. The end is must always be in mind.So we remember, let's translate the course and session objectives to hashtags: Course and session objectives for HyperMarketing Management from Remigio Joseph DeUngria

Master marketing concepts through images, models stories, and diagrams.Help the mind to #forgetmenot. ForgetMeNot: How Marketing Helps the Mind Remember from Remigio Joseph DeUngria

Why is marketing typically the last mile? How does marketing increase value vs. the other core functions (see Tshirt analogy) What is Hypermarketing 3.0 and what are the 5Ps necessary to achieve this? How does Expertise Integrity and Service affect what we want to be in the AGSB?Who is VCoach Bong de Ungria?  Why 5 Ps and Hypermarketing 3.0? from Remigio Joseph DeUngria

Management by Objectives.Something we heard a long, long time ago. Familiar but seldom practiced in the management world.Back to Basics or ABC or 101 is also a common management rah-rah. But ever heard of ZYX?Z. Start With the End in MindY. Why is Z important and a must?X. How to get there...Leaders think ZYX while followers still think ABC.Are you ready to be a leader?Watch this! (An on-line class session with MBA students taking the Marketing Management class of VCoach Bong last May 14 2020. Recorded via Zoom.) 

Let's make the class effective and efficient. 071016 class admin de Remigio Joseph DeUngria