Marketing H1N1: Contaminating Markets with Positive Flu
Almost everybody, and his brother, knows about the perils of A(H1N1) virus. It is an worldwide pandemic that has just started and is poised to strike in a bigger way during its second wave. But what if there is such a thing as a Positive Flu? Something that brings goodness and benefits to everyone it contaminates? Assuming that there is such a thing, then what can marketing people learn about spreading this positive flu?1. Spreading the flu is cheap. One contact is all it takes. Then, all the "infected" person