Business in general, and marketing in particular, use frameworks or models to help analyze complex situations.
McKinsey, a highly respected strategy company, proposes a hexagonal framework to make sense of digital disruptions.
In trying to explain the framework, the following video shows some interesting examples, like Uber and Air BnB, of how digital disruptions need to be understood as to how it is a threat or an opportunity, now or in the near future for companies and industries…
For more McKinsey content on digital… click the link… McKinsey Digital