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Z: The Outcome
Unleash the super-brands inside of us.
Superheroes  and famous artists are really ordinary people doing extraordinary feats when the need or opportunity arises.
Y: The Reasons Why
Many of us may have settled to living ordinary lives doing what we are good at. We may have forgotten that once upon a time, especially when we were children, our imagination was unconstrained by the limits of time and space and reality.
This simple exercise of choosing and visualizing the famous artist (that sounds or looks like us) or the superhero that we can best identify may be a good trigger to allow us to re-discover and develop the real famous and superhero brands inside each one of us.
Through this marketing class, the use of marketing principles and branding may be the triggers or catalysts or secret powers that can make a difference in the quality of life of the students taking this class.
This is very aligned to the Ignatian standard of Primus Inter Pares, being First Among Equals.
X: What We Do

Upload a picture consisting of 3 elements. Element 1: Your recent, solo, professional photo (center), Element 2:  superhero you most identify with (left) and Element 3: the famous artist or singer (preferably local and living) that you look like or sound like. If you can, pls. put text under each picture.  See the sample below.